rarely purchase wines priced over $50 / bottle. And that data quite clearly shows that millionaires generally are not buying $150 Margaret River Chardonnays, no matter how good they might be. millionaires (those who have a net worth of over $1M USD). However, I don’t disagree with Stanley’s data, which he has garnered through extensive surveys of U.S. I reached this conclusion after reading Thomas Stanley’s Stop Acting Rich, one of the sequels to his best-selling finance book The Millionaire Next Door, a book which established Stanley as one of the most recognized authorities on how people with financial means actually become people of financial means, and he spends a good deal of paginated real estate in Stop Acting Rich bashing expensive fine wine as a chimera.įor reasons that should be obvious to even a causal 1WD reader, I disagree with Stanley that there is little discernable difference between bargain wines costing $10 and some of the world’s finest wines (he offers little – if any – justification for this stance in Stop Acting Rich, aside from the fact that less expensive wines are, well, less expensive than premium wines, citing sources such as Robin Goldstein’s much ballyhooed taste tests in which average wine consumers preferred cheaper wines to much more expensive counterparts in blind tastings. That reality suggests that you and I – the wine geeks – are the ones most likely to buy the type of exclusive, very good, and rather expensive wine like the Chardonnay on offer from Cloudburst. But while those jokes are funny in a gather-around-the-water-cooler kind of way, they bear little resemblance to wine-buying reality. Sure, we wine geeks like to jokingly moan that wines priced in this Cloudburst-ing cateogry are purchased by the case-load by trust-fund-baby, yacht-racing, endagered-species-cabob-eating richie-rich types who got thirsty when racing their yacht against their trained great white sharks, and so decided to swing by Margaret River for a quaff of some Chardonnay en route to spending the Summer on their own private islands. You see, from what I can tell, you’re actually the target market for this wine. There have only been a handful of vintages of the wine to date, so the pedigree isn’t their (yet – more on that in a few minutes), but it’s (obviously) the kind of wine that carries an exclusive price tag, which means that for maximum payoff, Cloudburst ought to be marketing the wine to… you. The PR person wanted to get my thoughts on the wine, and if/how it could be marketed in the States.
It retails for about $150 USD, assuming you can find it. The wine on her mind was the 2011 Cloudburst Chardonnay from Margaret River. But it’s not freakishly walk-away-and-phone-the-authorities-because-this-person-is-totally-psycho odd, when you consider what the PR person told me: “from what I can tell, you’re one of the only people in the Northern Hemisphere who have actually tasted this wine!” That probably sounds odd (it certainly feels odd to type it). I was recently contacted by a PR person who didn’t want to send me samples, but instead wanted to interview me about a wine.
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